Cross Media Optimization trends in Indian Media
Cross media optimization is essential for all companies to be able to survive in today’s digitalised and competitive world. It’s not just a strategy built for enterprise organizations, but for small businesses as well. Especially in the media and entertainment industry, brands need to present themselves in all the platforms, utilizing every opportunity to be visible. To do that, the present current trend is Cross Media Optimization. Cross Media Optimization is when a brand exists everywhere by using cross channels and making the most effective use of a resource to have. For example, a TV News Channel can go beyond from television to have a website, mobile application as well as social media presence and can mark themselves in top search by using SEO strategies. Some of the latest cross media optimisation strategy trends in India are: Brands are constantly trying to stand out among competitors, by having unique contents and ideas to grab people’s attention. For example, Boll...
