Cross Media Optimization trends in Indian Media

 

Cross media optimization is essential for all companies to be able to survive in today’s digitalised and competitive world. It’s not just a strategy built for enterprise organizations, but for small businesses as well. Especially in the media and entertainment industry, brands need to present themselves in all the platforms, utilizing every opportunity to be visible. To do that, the present current trend is Cross Media Optimization.

Cross Media Optimization is when a brand exists everywhere by using cross channels and making the most effective use of a resource to have. For example, a TV News Channel can go beyond from television to have a website, mobile application as well as social media presence and can mark themselves in top search by using SEO strategies.

Some of the latest cross media optimisation strategy trends in India are:

Brands are constantly trying to stand out among competitors, by having unique contents and ideas to grab people’s attention. For example, Bollywood movies are being promoted both on mainstream media as well as on digital media platforms.

Brand try to keep with trends and produce content which are situational interests or where the audience can relate themselves. For example, content related to COVID-19, LGBTQ, or the recent women’s day celebrations.

Brands make sure to be top in their game of SEO and to being actively engaged with the audience across all platforms.

As discussed above, brands produce content in trending topics, and most importantly they have been using relevant influencers more than any big shot celebrities. Audience can relate to influencers more than the celebrities in India.

Customisation is one of the important trends today. Understanding the customers and delivering customised content builds a personal relationship between the brand and customers.

For example, recent Netflix created content for their Women's Day campaign "Stree-ming" with some successful women including actresses, influencers, entrepreneurs, activists to celebrate female power. It was a very successful and inspiring campaign since the audience could relate to it.