Top 10 Most 'Valuable' Brands That We Use Frequently

 

Companies put a lot of effort and spend millions of dollars to market their brand and create an image for their brand. The payoff for the expenditure can make or break a brand. By doing so, the company builds its brand value. Not to be confused with brand equity, brand value refers to the financial amount that the company is worth in the market. Whereas, brand equity is the perception or the image of the brand in the customers’ minds.

Brand equity is necessary for a company to raise its brand value. The more visibility the brand has, the higher the value. By doing so, the company builds its brand value. For example, a free email service brand like Gmail is more known than any other brands like Hotmail or Yahoo. The business strategy that Gmail has put into make its brand more visible and improving features that has helped in building customer loyalty, increases its revenue. The more customers engage with your brand, the more is your brand value and so is the revenue of your brand.

As per the 2020 records, Amazon is the most valuable brand in the world with a brand value of around 220 billion U.S. dollars. Second and third in line are Google and Apple with brand values of 159.7 billion U.S. dollars and 140.5 billion U.S. dollars respectively. Following these top brands are Facebook, Instagram, WhatsApp, Netflix, Uber, etc.

Love them or hate them but you cannot ignore them. You cannot absolutely avoid using these brands. The biggest example is Google. You might hate the internet for its downside but you cannot not use Google. Any information we need, be it any location, any contact, road directions, stay or travel bookings, we immediately to go Google.

Another example is, you may not like to use Facebook for personal use, but you may have to use it professionally. If you run a business be it online or offline, you definitely need to have social media page on Facebook or Instagram in order to reach your target audience. Instagram was the first social media application of its kind to connect with the youth. Can you imagine a single day in your life without using WhatsApp? NO, right? During these WFH times, WhatsApp, Facebook, Google and Gmail are making it easier for us to sit at home and deliver our work or even attend online classes and webinars.

Apple affects culture – I had observed it from a real-life experience. Few years back, one of my friends was shifting to the U.S. to pursue her degree. She bought herself an Apple iPhone SE so that she could fit into the crowd there. Since, all the other students used iPhones, she didn’t want to be left out. This is how much of a profound effect, a brand has on its customers that makes them buy its product.

YouTube, on the other hand, mostly works on monopoly with no competitors of its kind in the market. Uber is the most used app cab service across the globe, having over 110 million monthly active users. Established a decade ago, Uber has created a brand value of 31 billion U.S. dollars. From providing food delivery services to comfortable cab and bike services, the company has definitely acquired loyalty from its customers.

Netflix is essentially the OG of content. Established in 1997, Netflix started out as a website that let people rent DVDs online and in 2007, it began streaming tv shows, movies and documentaries. It was only in 2013 that Netflix began producing its own original content. Around the same time, it started streaming full season of already established TV series which eventually created the binge-watching trend. Netflix’s valuable brand image has created a brand value of more than 21.2 billion U.S. dollars.

Even though all these brands work on different marketing strategy and target a very different set of audience, there is one thing that these brands have in common, that they are always at the top of their game.