Who Am I As An Online Shopper?

 

There’s no denying the fact that in today’s world, we are completely dependent on technology and we choose to look into the internet for whatever issue we have. Whenever we want to buy anything, we prefer checking the reviews on the internet, before making a decision.

Online platform gives you a much wider target audience that can be reached anytime. Keeping in mind the unprecedented times that we are living in, the digital space has become quite favourable for marketers as well as shoppers. With the consumers having everything at a click on their devices, businesses online have also become fast paced in order to cater to their ever-growing demand. Especially during the pandemic, from sanitizers to grocery to medicines, online platforms have given space to all kinds of businesses.

Humans tend to respond to different situation in different ways. Similarly, when we shop online, we tend to behave differently to different sites, brands and products. There are about six kinds of online behaviour of consumers.

The Wish-Lister – They are the ones who want it all and they keep adding products to their cart and seldom buy anything.

The Brand-Oriented Visitor – As the name suggests, this kind of customers are mostly fascinated by the brand name. They are always looking for something that is trending at the moment.

The Rational Visitor – These customers make a purchase based on logic and not on emotions. They are very calculative and they do not take impulsive decisions. They look into a lot of information before buying a product.

The Maximiser – They are the one who believe in making the best choice after doing a lot of research about a product.  They are afraid of making wrong decisions and so, they do their own research before ordering anything.

The Satisfier – This kind of customers do not like to invest much time and effort on browsing through various options. They tend to be very clear about their needs and buy the first option available, that matches their criteria.

The Hesitator – They think innumerable times before making a purchase. Even if they add a product to the cart, they tend to stop at the checkout page and give it a second thought. This is because they do not want to regret their decision.

If I have to analyse my online behaviour as a customer, the first will be ‘The Wish-Lister’. Actually, aren’t we all a ‘wish-lister’ at some point? There are always five to six items in my wish list, out of which I might buy one or two products, after a certain period of time.

It might seem a little odd to some people but shopping, both offline and online, is therapeutic for me. Having said that, I am mostly ‘The Rational Visitor’. I do not take impulsive decisions and preferably, do things based on logic. I would usually evaluate my desires based on my needs and of course, price. There are seldom, times when I’m really drawn towards a product and my desires are so strong that I end up buying the product.

I tend to exhibit the characteristics of a ‘Brand-Oriented Visitor’ when I buy shoes or beauty products and services. These are the products that I cannot compromise with. I do not mind paying a certain amount of money if I can blindly trust the quality of the products.

In the year 2020, the e-commerce businesses are surely dominating the traditional retail business. Digital shopping has made it a lot easier for consumers to avail different options for different products under one roof. Few years back, no one would have thought that online business would amplify this way.