Competition Analysis of Brands

 Competitive Analysis - (E-Commerce)

Competitive Analysis - (E-Commerce)
		Competitor 1- AMAZON	Competitor 2- FLIPKART	Competitor 3- SNAPDEAL
Company Specific	# of employees	10,00,000	36000	3697
	Founded	5th July 1994	01 October 2007	01 February 2010
	Funding	$108 million	$5,600	$12 million
	Investors	AOL, Kliener Perkins	Accel India, Tiger Global, Dragoneer Investment Group	Nexus Venture Partners, Indo-US Venture Partners, BlackRock, SoftBank, Alibaba Group, Foxconn
	Acquisitions	E8 Storage, Health Navigator, Tapzo, Zoox, eero	Myntra, PhonePe, Letsbuy.co, weread.com,chakpak.com	Grabbon.com, esportsbuy.com, shopo.in, FreeCharge.com, Doozton.com
	# of customers	310 million+	100 million+	100 million+
	Strengths / Weaknesses	strong brand value, moderate and expanding business diversification /imitable business model, limited penetration in developing markets	high brand review, own logistics arm and payment door, selective and expansive scope of items/ constrained distribution channel, website prone to malfunction	Constant product update, good branding, vast network of retailers, service through convenient process/ Services not available in all cities, poor project management, inability to do R & D
Target Customer / Message	Product	Amazon Echo	MarQ TurboStream	Smartphones
	Primary Buyer / Decision Maker	Tech and music enthusiasts	Online content consumers	tech enthusiasts
	Secondary Buyer	NA	NA	NA
	Target Customer	below 45 years	18-60 years	All age groups
	Messaging	Empower your organisation with Alexa	Ab har wish poori hogi	Unbox zindagi
Product Specific	Features	handsfree smart speaker with a cloud based voice assistant 'ALEXA'	streaming stick with digital Dolby audio, voice assistant and in-built Chromecast	Smartphones with top brands with advanced specifications
	Pricing	Rs 3,499-9,999	Rs 3,499	3,000-1,10,000
	Free Tier (?)	NA	NA	NA
	Customers	Moderate to high income group	Moderate to high income group	Moderate to high income group
	Product Strengths	Reliable speech recognition, reliable shopping and product info, versatile product with smart home system, connects to Alexa	both IR & Bluetooth remote with Google assistant, runs on Android TV 9 pie, built-in Chromecast, affordable online streaming without replacing TV	fast working processor, new advanced features, varied price range, variety of options to choose from
	Product Weaknesses	Restrictions when implementing search algorithims, restrictions on language intelligibility	dependent on services from different company like Google	Not visible to all consumers, refurbished products
	Customer Review	4.5 out of 5	4.2 out of 5	4 out of 5
Positioning	How to Win	Positioned itself as a customer friendly brand, built on customer satisfaction	positioned as the market leader in innovative branding strategies	positioned as a brand that recognizes the real needs of customers to give them better life
	Why Customer should Choose us	one stop shopping destination, website is easy to operate	collects information from all aspects and recommends products that area high on demand	ensures that customers have the means and the inclination to buy the product they want

Competitive Analysis - (FMCG)

Competitive Analysis - (FMCG)
		Competitor 1- Hindustan Unilever	Competitor 2- ITC Limited	Competitor 3- Britannia Industries
Company Specific	# of employees	18,000	27,279	4,480
	Founded	1931	24 August 1910	1892
	Funding	Amount unknown	NA	Rs 295
	Investors	Unilever	NA	British businessmen
	Acquisitions	Indulekha, Adityaa, Glaxo Smith Kline, VWash	Century Textiles, Sunrise foods	NA.
	# of customers	700 million+	575 million +	300 million +
	Strengths / Weaknesses	brand visibility, market leader in consumer goods, strong legacy, extensive & integrated distribution system/ market share limited due to presence of other FMCG brands, Controversies regarding skin lightening products	6 strong & diverse business under one brand name which boasts revenue & allows new innovations, inter & intra-divisional strategy, over 6500 E-Choupal CSR activities / more than 60% of total revenue comes form tobacco	100 year legacy, only brand to offer bakery products in India across all income groups, holds 30% market share of India's biscuit category, market penetration and distribution/ over dependency on biscuit business, no overseas presence, got commoditized over time
Target Customer / Message	Product	PureIt water purifier	Classmate stationery	biscuits
	Primary Buyer / Decision Maker	Homemakers, mothers	Students	Indian families
	Secondary Buyer	NA	NA	NA
	Target Customer	25-65 years	5-23 years	All age groups
	Messaging	as pure as boiled water	be better than yourself	exciting goodness
Product Specific	Features	Water purifier with technologies like RO, UV, MF, Oxytube	education & stationery products, mathematical instruments, notebooks, art supplies, scholastic products	biscuits including VitaMarie Gold, Tiger, Nutri Choice, Good day, Milk Bikis, Treat, Bourbon, 50-50, Little hearts
	Pricing	Rs 9,000-27,000	Rs 10-300	Rs 5-60
	Free Tier (?)
	Customers	Upper middle class	school & college students	All income groups
	Product Strengths	reliable brand, innovative technologies, 7 stage purification, in-built mineral cartridge, large storage capacity	brand reliability, top-notch marketing, appealing products, eco-friendly ECF pulp, paper and paperboard, available both online and offline	available across the country in close to 5 million retail outlets, most trusted food brand
	Product Weaknesses	competition from other established water purifier brands, imitable product	tough competition from other brands with low price rates	competition in the market, increase in prices of raw materials further increases the end product
	Customer Review	4.1 out of 5	4.2 out of 5	4.5 out of 5
Positioning	How to Win	positioned as a revolutionary brand that holds a strong legacy and market leader in the FMCG industry	Positioned itself as one of the most powerful conglomerates & as a leading marketer in FMCG business	positioned as a brand that cares for consumers, serving healthy & delicious processed foods
	Why Customer should Choose us	providing a guaranteed products with low maintenance cost and readily available service	value for money	trusted quality, varied range of biscuits

Competitive Analysis - (Telecommunications)

Competitive Analysis - (Telecommunications)
		Competitor 1 - JIO	Competitor 2- BHARTI AIRTEL	Competitor 3- VODAFONE IDEA
Company Specific	# of employees	20,000	19,405	13,520
	Founded	15 February 2007	07 July 1995	31 August 2018
	Funding	100 billion+	2.2 billion over 4 rounds	via equity and debt worth Rs 25,000 crore
	Investors	Google, Qualcomm Ventures	Singtel and Warburg Pincus	U.S. wireless carrier Verizon Communications Inc and Amazon.com Inc
	Acquisitions	L Catterton, PIF, Silver Lake, General Atlantic Singapore	Tikona 4G spectrum, Tata Docomo, Telenor India	Yet to acquire any business
	# of customers	38.75 crores	403 million	319.9 million
	Strengths / Weaknesses	Customer acquisition strategies, brand management, string backing of the parent company/ data connection poor, too many freebies, pricing controversies	diversification, strong brand portfolio, IP TV services, DTH, security services, etc, rich experience of over 25 years, 3rd largest telecom operator overseas/ average revenue per unit is shrinking day by day due to competition in a limited market, outsourcing of operations, in heavy debt due to its acquisitions turning into bad investments	rising net cash flow and cash from operating activity and company with zero promoter pledge/ companies with high debt, decline in quarterly net profit with falling profit margin, inefficient use of shareholder funds, ROE declining in the last 2 years
Target Customer / Message	Product	JioFiber	Airtel Xstream	one family one plan
	Primary Buyer / Decision Maker	People who need high speed internet	People who consume online content	families with around 5 members
	Secondary Buyer
	Target Customer	upper middle class households	Upper middle class people	existing users of both Vodafone and Idea
	Messaging	Jio jee bhar ke	sab kuch try karo, phir chuno	together for tomorrow
Product Specific	Features	Ultra high speed internet up to 1Gbps with access to Jio & other OTT apps, access to TV to TV calling, jio security, etc	Stream directly on TV from mobile, 5000 plus apps, smart phone as remote, 4K picture quality, Dolby audio, Bluetooth connectivity, voice search	single payment with usage tracking system and sharing
	Pricing	Rs 399- 8499 per month	Rs 3,999	Rs 999
	Free Tier (?)	NA	NA	NA
	Customers	Day to day audience, with direct or indirect dependency on internet	All existing users with Airtel DTH	existing users of both Vodafone and Idea
	Product Strengths	4K channel view, high speed internet, smart home facility	most feature-rich and technologically advanced DTH service, built-in Chromcast, Android TV OS	experience of 2 big shots in the business coming together to form a new big brand
	Product Weaknesses	expensive recharge, optical fiber, high maintenance, high power consumption	not yet stable with visible refresh issue that takes the user back to home screen after some time	new venture, already huge debt to be repaid, high expectations of users
	Customer Review	mixed reviews with considerable amount of negative reviews pertaining to its value of money and maintenance	3.5 out 5,  lots of bugs being reported across platforms	since it already had loyal customers, this new venture has garnered some great reviews
Positioning	How to Win	positioned itself as the fastest broadband provider along with 5G connectivity	comes with one of the most feature intensive sticks, along with Chromecast.	positioned them as a top telecom network and now even stronger with competitive pricing to keep a hold in the market
	Why Customer should Choose us	never even seen speed, along with a lot of perks and now comes with revised affordable plans	sheer mixture of features and facilities, along with affordable rates and free subscription	the future is exciting- the tagline speaks volume of how the brand approaches its customers

Competitive Analysis - (Media)

Competitive Analysis - (Media)
		Competitor 1-  STAR NETWORK	Competitor 2 - TIMES GROUP	Competitor 3 - ZEE ENTERPRISES
Company Specific	# of employees	5,000	12,000	14,000
	Founded	08 February 1994	4 November 1838	15 December 1991
	Funding	NA	NA	NA
	Investors	Walt Disney Company, 21st Century Fox	NA	Manish Chokhani
	Acquisitions	Asianet Communications	Rebel Foods	India.com, India web portal, 9X media, Sugarbox, Sarthak Entertainment
	# of customers	790 million views	280 million	372 million customers
	Strengths / Weaknesses	large variety of national, international channels, advertisement-driven, huge innovations in tv shows/revenues on regional channels are meagre	High brand loyalty, easy brand recall in a competitive market/perceptions that TOI publishes only entertainment news, limited scope for increase in market share	higher viewership ratings, complete bouquet of channels/ lagging behind other big networks, increase in operating cost
Target Customer / Message	Product	Disney+ Hotstar	Times of India- newspaper	Zee5
	Primary Buyer / Decision Maker	people who consume online content	English speaking readers	people who consume online content
	Secondary Buyer	NA	NA	NA
	Target Customer	18-60 years	English speaking readers	18-60 years of age
	Messaging	something for everyone	let the truth prevail	extraordinary together
Product Specific	Features	Premium Indian streaming platform with more than 10000 types of content	daily newspapers providing information about current issues	OTT streaming platform with original Indian & International content
	Pricing	Rs 399 per month	Rs 5 per paper	Rs 99-999
	Free Tier (?)	NA	NA	NA
	Customers	high income level group	Lower middle to upper middle class	high income level group
	Product Strengths	Varied content in different language, generates more than 30,000 hours of content every year, high quality video	vast coverage of news with a  massive reach among audience	content available in diverse languages at a really affordable rate
	Product Weaknesses	similar product from different brands in affordable prices	providing unnecessary gibberish information some times	tough competition from other established OTT platforms, limited reach, app prone to malfunction
	Customer Review	4 out of 5	neutral reviews	3.1 out of 5
Positioning	How to Win	STAR has reached a dominant position reaching 50% of share of total advertising revenue of Indian television market	India's most diversified media company in the world with the fastest growing media network	media brand with true Indian culture and heritage but with a hint of modernization
	Why Customer should Choose us	Leading presence in regional broadcasting as well	Strong heritage of 180 years holding a strong presence in newspaper, TV, radio and magazines	Available at cheaper rates than other platforms

Competitive Analysis - (Indian Startups)

Competitive Analysis - (Indian Startups)
		Competitor 1- Cure.Fit	Competitor 2-  Lenskart	Competitor 3- Vernacular.ai
Company Specific	# of employees	4500	4000	200
	Founded	01 July 2016	2010	2016
	Funding	832 cr	$459.6 million	$5.1 million
	Investors	GableHorn Investments and Ascent Capital, Temasek	TPG Growth, IDG Ventures India, PremjiInvest, Unilazer Ventures, TR Capital, IFC Venture Capital Group, SoftBank Vision Fund	Kstart Capital and Ankit Gupta, Amit Ghorawat, Rahul Agarwalla
	Acquisitions	Cult, Rejoov, A1000yoga, Opinio and Kristys Kitchen	NA	NA
	# of customers	5,00,000	1,00,000 per month	NA
	Strengths / Weaknesses	Keeping yourself fit, that too under certified trainers at a minimal cost, evolves on the concept of being fit/ As it mainly operates online, the basic weakness lies in the lack of motivation from the user's end and which tends to irregularity.	Providing a platform where people can order from a huge variety of sunglasses, eyeglasses and contact lenses/ unsatisfactory with services, packaging is not good	One of a kind AI multilingual setup, known as Vernacular Intelligent Virtual Assistant (VIVA)/ the reach of the products, along with some bugs
Target Customer / Message	Product	Cult.fit	John Jacobs	VIVA
	Primary Buyer / Decision Maker	fitness enthusiasts	upper middle class	companies that mostly deal with lot of calling, and require an automated smart voice assistant
	Secondary Buyer	NA	NA	NA
	Target Customer	People who don’t like going to gym every now and then, but also wants to stay fit	men and women between 24-40 years of age	Companies that invest a lot in automation
	Messaging	Be better every day	Specsy is the new sexy	interacting with machines can be a household thing
Product Specific	Features	Timely start, wait less, see your trainers/doctors, digital health and fitness records, along with reminders	uniquely designed eyewear's, large variety or frames	Virtual Intelligent Voice Assistant that understands you and talks to you with multilingual speech recognition
	Pricing	Rs 2,998 per year	Rs 800-6000	NA
	Free Tier (?)	NA	NA	NA
	Customers	fitness enthusiasts	People that have specs already and young fashion-oriented consumers	Companies who are willing to invest in voice automation
	Product Strengths	plethora of workout videos at a minimal cost, staying physically fit have never been this easy, excelled in the genre of mental health providing only therapy sessions	Luxury material at premium price range	multilingual speech recognition, streaming and synchronous cognition, context and intent identification
	Product Weaknesses	lack of surveillance and motivation, people subscribe just to unsubscribe as well	product delivery services and packaging in terms of online delivery is not satisfactory	since it is automated voice assistant, it has failed to provide appropriate suggestions all time, along with communication gap
	Customer Review	This venture has garnered some great reviews	satisfactory reviews	with significant cost reduction, and reduced time, this product have gained some positive reviews across boards
Positioning	How to Win	they have entered an immaculate domain, and place itself as one of the front runners	positioned as a brand that provides fashionable accessories	one of a kind product with very less room for error. This is what makes VIVA special
	Why Customer should Choose us	One of its kind with best in class assistance	the variety and quality is unmatched in the Indian market, India's first and only brand to use robotic technology that delivers glasses which are accurate to 2 decimal places	There are multiple reasons, it helps to cut costs by 40-60%, it delivers a 4.5+ CSAR score and along with 97% approval rate