Sales Techniques Based On Rocket Singh: Salesman of the Year

 

Rocket Singh: Salesman of the year is surely an out-and-out combination of entertainment and actuality. Every salesperson or an average sales executive can relate to Harpreet Singh Bedi, the protagonist of the film, played by Ranbir Kapoor. The movie comes up with few powerful scenes and dialogues, that surely refuted the belief ‘Jisey kuch nahi aata, who salesman bann jaata hai’ wrong. (English translation: One who doesn’t know anything, becomes a salesman)

I’ve listed down some of the challenges that a salesperson face in their work:

• Finding qualified leads: A salesperson should have the ability to find useful leads. Wasting with people who will not buy their product is absolutely no no. You have to ensure to bring in qualified leads in order to make a sale but attracted many new leads everyday isn’t easy at all.

• Response from prospects: Most often salespersons do not receive a call back from the probable customers. One phone call or text doesn’t work in this field. They have to send a series of communication to the prospects and deliver the right message to the right person at the right time. 

• To stand apart in a competitive market: To top the charts, a salesperson needs to improve the quality of each customer interaction. Great customer service will turn customers into brand loyalists. A good salesperson has to show that the prospects’ best interests is at his heart in order to stand apart from your competitors. 

• To stay motivated: Motivation is what affects a salesperson’s performance and drives them. It can sometimes be really difficult to break the sales target every month.

• Maintaining customer relations: Getting new customer is always good but nurturing the existing customers will keep them invested in the brand. Regular interactions with customers to discuss their experiences and to ensure they’re satisfied, will make them bring back to the brand.

Understanding customers is the key to top the sales chart. Providing them with good service and quality product, in turn results into strong customer relationships and new sales through positive word-of-mouth recommendation. This has been clearly depicted in the movie. “Business mein koi scheme, koi jaadoo nahi hai. Hai toh bas ek cheez – log. Jo aapke saath kaam karte hai, aapke customer hai. Mujhe humesha log hi dikhe, kaun kya kaam kar sakta hai, kisko kismet mazaa aata hai. Jab log khush hotey hai, number apne aap badhne lage.” (English Translation: There’s no scheme, no magic in business. There are only people – the employees and customers. All that I ever saw were the people, what are they good at, what do they like. When people are happy, numbers automatically go up.)

It has been clearly shown in the movie how different sales techniques can affect a business for short term as well as long term. Actor Manish Choudhary’s character, Sunil Puri’s company AYS mostly focussed on the sales factor. They didn’t follow-up on the existing clients and didn’t even satisfy customers’ needs by provided the required service. Harpreet Singh’s Rocket Sales Corporation, on the other hand, kept customer service as their top priority that made them reach success for a long term. “Har aadmi mein doh tarah ki quality hoti hai, upar le jaane wali aur neeche le jaane wali. Aur dono mein se jo quality jeet jaati hai wo waise zindagi jee jaate hai.” (English Translation: Every person has two basic qualities – to go up and to go down. And whichever quality wins will determine how he’ll win life